The Katafy blog
Short-form video in Africa, clipping campaigns for brands, and guides for clippers who want to earn.
From Selena Gomez to Ice Spice and podcaster Bobbi Althoff, women creators are using clipping networks to get big. What's confirmed, what's hype, and how Kenyan women founders and creators can use the same playbook.
Read article →IShowSpeed's January 2026 Nairobi stream was the biggest subscriber jump of his Africa tour. Here's what IRL streaming in Kenya, and the clips that carried it, teach Kenyan brands about short-form reach.
Read article →MrBeast built the first of his 100 African wells in Kenya, and paid over 1,000 clippers to spread his content. Here's the clipping playbook behind his reach, and how Kenyan brands can use it.
Read article →Traditional marketing agencies were built for TV slots and billboards. A modern marketing agency in Kenya combines AI tools, short-form clipping and creator networks. Here's what that means and what to ask for.
Read article →CEOs, marketing heads and procurement leads don't switch off after work. The data shows B2B decision-makers use TikTok, YouTube and Instagram to discover products, and what that means for Kenyan brands.
Read article →A clipping agency turns your long videos into short clips posted by a network of creators, and you pay per view. Here's how clipping works for Kenyan and African brands in 2026.
Read article →Clipping is one of the easiest online side hustles in Kenya. Learn how clipping works, what clippers earn per 1,000 views, the tools you need, and how to get your first payout.
Read article →TikTok, Reels and Shorts are where African audiences spend their attention. Key 2026 statistics for Kenya, Nigeria and South Africa, and what brands should do about it.
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