For brands
Your brand already has great video: podcast episodes, webinars, product launches, panel talks, CEO interviews. The problem is that almost nobody watches a 45-minute video on their phone. They watch 30 seconds, and only if the first two seconds grab them.
A clipping agency fixes that. It takes your long-form content, cuts it into short, scroll-stopping vertical clips, and gets those clips posted across TikTok, Instagram Reels and YouTube Shorts by a network of creators. Done well, one video becomes dozens of posts in front of dozens of different audiences.
A clipping agency sits between brands with long-form content and creators who know short-form. A good one handles four jobs:
Think of it as distribution, not just editing. An editor gives you ten clips. A clipping agency gets those clips watched.
At Katafy, a campaign runs in four steps:
Attention in Kenya has moved to short-form. DataReportal's Digital 2026 report counts 18.4 million TikTok users aged 18+ in Kenya, about 56% of adults. And it isn't only consumers: TikTok's 2024 B2B research found 66% of company decision-makers on TikTok use it to learn about business products and services (see the data). Meanwhile, spending on traditional media is shrinking: Kenya's mainstream ad spend fell 22% in 2025 according to Reelanalytics. (See our full breakdown: Short-form video marketing in Africa.)
Brands know they need to be on TikTok and Reels, but most marketing teams can't produce short-form at the volume the algorithms reward. Clipping solves the volume problem without hiring a studio.
| Paid social ads | One big influencer | Clipping network | |
|---|---|---|---|
| Feels native | Often skipped | Yes | Yes |
| Brand risk | Low | High: one face carries the campaign | Spread across many creators |
| Local language | Depends on creative | Usually one language | Many creators, many languages |
| How you pay | Per impression or click | Flat fee upfront | Per verified view |
Clipping doesn't replace every channel. Paid ads are great for precise targeting, and influencers are great for deep trust. But clipping is the most efficient way to turn content you already have into broad, organic-feeling reach.
Most clipping campaigns have two parts: a view budget that goes to clippers (paid per 1,000 verified views) and a management fee for running the campaign. Rates are set per 1,000 verified views, usually with a cap on how much any one clip can earn, so the budget spreads across many creators. Be wary of any agency that guarantees a number of views: you should pay for verified views, not promises. See how Katafy prices campaigns.
Book a free strategy call. We'll show you which of your videos would clip best and what reach your budget can buy.
Book a free strategy call →Clipping is cutting long-form video such as podcasts, webinars or events into short vertical clips, then posting those clips across TikTok, Instagram Reels and YouTube Shorts to reach more people.
Most charge a view budget that is paid to clippers per 1,000 verified views, plus a management fee that covers clip review, creator management, payouts and reporting.
They do different jobs. Influencers build deep trust with one audience; clipping spreads your message across many creators and audiences at once, with lower single-person brand risk.
No. Clipping works with content you already have: podcast episodes, webinars, interviews, launches and panel talks.