About Katafy
Virality isn't luck. It's distribution.
The biggest names online don't wait to go viral. They pay armies of clippers to make it happen. Katafy is bringing that engine to Africa, built for our creators, our languages and our brands.
It already works
The West is already engineering virality.
From the world's biggest YouTuber to chart-topping artists and AI startups, clipping has quietly become one of the most powerful growth channels on the internet. Here's what the press is reporting.
clippers post short versions of his videos, paid through the startup Clipping at $50 per 100,000 views. He has since launched his own clipping marketplace, Vyro.
editors on the roster of Clipping, the startup that counted IShowSpeed, MrBeast and Plaqueboymax among its creator clients.
Singer and Rare Beauty founder. Clipping Culture's case studies for artists including Selena Gomez and the Rolling Stones generated tens of millions of views across thousands of videos.
per 100,000 views offered to clippers by the AI video company in a campaign on Clipping.net. Brands from Sony and Fox to the NFL are buying the same format.
views generated by a clipping campaign that cost $10,000.
clippers hired by the AI startup to build its distribution, one of the clearest brand examples of clipping as a growth channel.
Women are running the playbook too
Read: how women creators use clipping →
Clipping campaigns for artists including Gomez generated tens of millions of views.
Variety ↗
Named among artists who have benefited from the clipping startup Clipping's services.
Bloomberg ↗
Her projects are among the creator-led work clippers have amplified.
The Hollywood Reporter ↗Figures as reported by the outlets linked. Katafy isn't affiliated with the creators or companies named.
Why Katafy exists
Africa has the audience. Nobody built the engine.
Kenyan attention has moved to short-form: 18.4 million adults are reachable on TikTok, while mainstream ad spend fell 22% in 2025. Yet the clipping playbook reshaping the West barely exists here.
- Global marketplaces aren't built for AfricaOpen clipping platforms pay in dollars, attract global accounts and can't target a Kenyan audience or a Swahili-speaking one.
- Brands are stuck with skippable adsMost marketing teams can't produce short-form at the volume the algorithms reward.
- Young creators need real incomeThousands of talented Kenyan editors can turn attention into M-Pesa, with the right campaigns.
- So we're building the local networkVetted clippers, local languages, verified views and payouts that work here.
The founder
Ian Njoroge
Founder & CEO, Katafy · Nairobi
Leads Katafy's campaign strategy, clipper network and brand partnerships.
- 5+ years and Big Four experienceOver five years in digital marketing, communications and business development. Digital & Marketing Lead at Deloitte East Africa, overseeing digital strategy, content production and go-to-market execution across seven East African markets and six service lines.
- Start-up growth managerGrowth Manager across multiple start-ups, rapidly growing products from launch to traction.
- Global view, African focusRaised in Dubai, United Arab Emirates, for 14 years and studied at Heriot-Watt University in Edinburgh, bringing an international lens on how brands grow to African markets.
What we stand for
Built different.
Real views only
Every clip reviewed and every view checked before a single shilling is paid.
Local first
English, Swahili and other local languages. Content that sounds like the people watching it.
Creators get paid
Clear rates, fast M-Pesa payouts, and a path to VIP campaigns for the best.
Transparent by design
Paid clips carry disclosure labels, and every result is in the report.
Your brand, everywhere.
The engine behind the internet's biggest names, now built for African brands.