Africa's biggest clipping network
Katafy turns your long-form content into short clips posted by hundreds of African creators on TikTok, Reels and Shorts. In English, Swahili or another local language of your choice. You pay per verified view.
The modern marketing agency for brands, podcasters, event organisers and streamers across Kenya and Africa. Are you a creator? Become a clipper →
Short-form clipping already works
MrBeast built his first African well in Kenya. IShowSpeed's Nairobi stream set a record on his Africa tour. Clips carried both far beyond the live moment. What Speed in Kenya teaches brands →
IShowSpeedon the roster of Clipping, the startup that counts him as a client
TheWrap ↗
MrBeastpaid $50 per 100,000 views to spread his videos
Bloomberg ↗
Selena Gomezin clipping campaigns for artists including Selena Gomez
Variety ↗
Bobbi Althoffher projects are among the creator-led work clippers have amplified
The Hollywood Reporter ↗Also used for artists including Ice Spice. Figures as reported by the outlets linked; Katafy isn't affiliated with the creators named. Read the stories →
Not just creators
Gaming studios, AI companies, sports leagues, fast food and pop stars are all putting real budget behind clipping. Tap a genre.
Activision runs an official Call of Duty clipper community: “Clip Call of Duty. Go Viral. Get Paid.”
Whop ↗ AI & tech Higgsfield AIThe AI video company offered clippers $100 for every 100,000 views in a campaign on Clipping.net.
Business Insider, Apr 2026 ↗ AI & tech CluelyThe AI startup hired 700+ clippers to build its distribution instead of relying on one channel.
NPR, May 2026 ↗ Media & sport Sony · Fox · NFLHave tapped the clipping format through the agency Clip Tech, which runs a network of 45,000 clippers.
Business Insider, Apr 2026 ↗ Food & delivery Taco Bell · DoorDashNamed among the big brands that have used clipping, alongside Cricket Wireless.
The Wall Street Journal ↗ Music Selena GomezClipping campaigns for artists including the singer and Rare Beauty founder generated tens of millions of views across thousands of videos.
Variety, 2026 ↗As reported by the outlets linked. Katafy isn't affiliated with the companies named.
Audiences moved to the scroll. Budgets are following. But most brands can't produce short-form fast enough, so hours of great video go unseen.
Fall in Kenya's mainstream (TV, radio, print) ad spend in 2025.
Of Kenyan adults are reachable on TikTok: 18.4 million people.
Projected African digital ad spend by 2029, up from $4.3B in 2026.
Sources: Reelanalytics via Khusoko (2026) · DataReportal Digital 2026 Kenya · ResearchAndMarkets Africa Digital Ad Spend Databook. See the full breakdown →
And it's not just consumers
The people who approve your budget aren't only on LinkedIn. They discover products on TikTok, research on YouTube and trust short-form video.
Read the data →Clipping takes the best 15–60 seconds of your long videos and turns them into native, vertical clips that people actually watch. Try it.
A podcast, webinar, event, launch or interview. Content you already have.
Hooks, captions and on-screen text, in the language your audience speaks.
Posted across TikTok, Reels and Shorts on hundreds of creator accounts.
Instead of betting your budget on one influencer, your content travels through a network of clippers with audiences from 10K to 1M+ followers, all at once.
Illustrative network. Hover a creator to see who they are.
Paid ads get skipped. Influencers concentrate risk. Katafy gives you the organic feel of creators with the scale and accountability of a campaign.
Interactive · illustrative model
Illustrative model, not campaign data: paid ads stop delivering when spend stops, while clips stay live on creator profiles and keep collecting views as they decay. Hover or tap the chart to compare weeks.
| Feels native | Brand risk | Local language | You pay for | |
|---|---|---|---|---|
| Paid social ads | Skippable | Low | Depends on creative | Impressions |
| One big influencer | Yes | High | Usually one | A flat fee upfront |
| In-house editing | Varies | Low | Yes | ~15 staff hours a week |
| Katafy network | Yes | Spread out | English · Swahili · local languages | Verified views |
From "here's our video" to "here's your views report", Katafy handles every step.
We review your videos and pick the moments with the most clip potential.
You choose a budget. We set the pay per 1,000 views and a max per clip.
The network cuts and posts. We review every clip against your guidelines.
We verify views, pay clippers and send you a clear results report.
Priced by reach, not by clips. Every tier includes clipper payouts, clip review, fraud checks and reporting. Views are targets, never guarantees.
Initial test
Target campaign
Scaling
Category scale
Interactive · reach estimator
Planning estimate based on our tier targets, not a guarantee. Results depend on your content.
Pata doo ukikata clips 🇰🇪
Join Katafy Clippers. Free training, brand campaigns, and payouts straight to M-Pesa. Top clippers join our VIP campaigns.
Katafy turns your long-form videos such as podcasts, webinars, launches and interviews into short clips that are posted by a network of African creators on TikTok, Instagram Reels and YouTube Shorts. You pay per verified view.
We aim to have clippers posting within two weeks of your strategy call, once we have your source videos, brand guidelines and an agreed budget. Launch-timed campaigns can be planned ahead so clips go live on the day.
Your long-form videos or links to them, your brand guidelines, any claims or topics to avoid, and your goal and budget. We handle the brief, the clippers, clip review, payouts and reporting.
Katafy is a modern marketing agency built on short-form clipping. AI tools help our clippers edit faster, with auto-captions and moment-finding, but distribution runs through real Kenyan creators and every clip is reviewed by people before it counts.
Yes. Decision-makers use social video too: TikTok's 2024 B2B research found 66% of company decision-makers on TikTok use it to learn about business products and services, and in Kenya TikTok's adult reach is almost three times LinkedIn's member base.
Instead of paying one influencer upfront, your content is distributed by many clippers at once. Your reach comes from many audiences, your brand risk is spread out, and you only pay for verified views.
Yes. We can prioritise clippers who create in Swahili or another local language of your choice so your message lands the way your audience actually talks.
Clippers have creative freedom in how they tell the story, inside your guardrails: approved claims, disclosure labels and approved source content. Every clip is reviewed before it counts, and anything off-brief is never paid.
Managed campaigns start from KES 75,000. Your final budget is set by the number of verified views you want to reach, and a management fee for clip review, clipper management, payouts and reporting is included in your quote. See the pricing page for illustrative tiers.
No, and be careful of anyone who does. Views depend on your content and the platforms. What we guarantee is that you only pay for verified views on clips we've reviewed, with every payout shown in your report.
We check every clip's analytics, including audience location, engagement and view patterns, before paying. Clips with suspicious or bot-driven views are rejected and the clipper is removed.
Book a free strategy call, 30 or 60 minutes. No commitment, and you leave with clip ideas either way.
Guides on short-form video in Africa, clipping campaigns and making money as a clipper. All articles →
From Selena Gomez to Ice Spice and podcaster Bobbi Althoff, women creators are using clipping networks to get big. What's confirmed, what's hype, and how Kenyan women founders and creators can use the same playbook.
Read article →IShowSpeed's January 2026 Nairobi stream was the biggest subscriber jump of his Africa tour. Here's what IRL streaming in Kenya, and the clips that carried it, teach Kenyan brands about short-form reach.
Read article →MrBeast built the first of his 100 African wells in Kenya, and paid over 1,000 clippers to spread his content. Here's the clipping playbook behind his reach, and how Kenyan brands can use it.
Read article →
