Clipping campaign pricing
Priced by reach. Not by clips.
Your budget is set by the verified views you want to reach. The tiers below are illustrative starting points, and every campaign gets a custom plan.
Initial test volume
- Target verified views
- 500K+
- Expected cost / 1K views
- ≤ KES 150
- Volume stage
- Initial test
- Pricing basis
- Verified views
Target campaign volume
- Target verified views
- 1.8M+
- Expected cost / 1K views
- ≤ KES 140
- Volume stage
- Target campaign
- Pricing basis
- Verified views
Scaling volume
- Target verified views
- 3.8M+
- Expected cost / 1K views
- ≤ KES 130
- Volume stage
- Scaling
- Pricing basis
- Verified views
Category-scale volume
- Target verified views
- 8M+
- Expected cost / 1K views
- ≤ KES 125
- Volume stage
- Category scale
- Pricing basis
- Verified views
Interactive · reach estimator
What could your budget reach?
- Expected cost per 1,000 views
- ≤ KES 140
- Pricing basis
- Verified views only
Planning estimate based on our tier targets, not a guarantee. Results depend on your content.
Budgets aren't fixed to these tiers. Target views and cost per 1,000 views are planning estimates based on current campaign rates, not guarantees, and actual results depend on your content. Budgets include clipper payouts and Katafy's management fee. Managed campaigns start from KES 75,000.
In every campaign
One budget. The whole machine.
Whatever tier you start at, Katafy runs the campaign end to end.
Content audit & brief
We find the moments worth clipping and write the brief clippers work from.
Creator distribution
Vetted Kenyan clippers post across TikTok, Reels and Shorts, in English, Swahili or another local language of your choice.
Review & fraud checks
Every clip is checked against your guidelines, and every view against bot patterns, before anyone is paid.
Payouts handled
We pay clippers per verified view via M-Pesa, with a cap on each clip so budgets spread wide.
Reporting
Views, top clips, cost per 1,000 views and learnings, in one clear report.
Disclosure built in
Paid clips carry the platform's branded-content labels, keeping your brand on the right side of the rules.
How pricing works
From goal to budget in one call.
Tell us the goal
A launch, an event, a podcast or always-on awareness.
Set the view target
We recommend the verified-view volume that fits the goal.
Map it to a budget
The target sets the budget, including clipper payouts and our fee.
Go live
Clippers post, we review and verify, and you get the report.
FAQ
Pricing, answered plainly.
How does Katafy pricing work?
Pricing is based on the verified-view volume you want to reach. Platform mix, languages and review requirements shape how we roll the campaign out, but the budget is set by the views you're targeting.
Why don't you sell fixed clip packages?
Because you're buying distribution, not a pile of edited videos. A clip only has value if people watch it, so we price the reach, not the editing.
Do you guarantee views?
No. Views depend on your content and the platforms, and anyone who guarantees them is guessing. The tier targets are planning estimates. What we guarantee is that clippers are only paid for verified views on clips we've reviewed.
What does the budget include?
The clipper view budget plus Katafy's management fee, which covers the content audit, clipper briefing, clip review against your guidelines, fraud checks, M-Pesa payouts and reporting.
What happens on the strategy call?
We look at your content and goals, then recommend a target verified-view volume, the budget that maps to it, the platforms and languages to prioritise, and whether a smaller pilot makes sense first.
Can we start smaller than KES 75,000?
Managed campaigns start at KES 75,000. If you want to test first, ask about a pilot on your strategy call.
Find your number.
Book a strategy call and leave with a recommended view target, the budget it maps to, and a rollout plan.